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Make a positive impact
Good denim rhymes with responsible materials and processes without sacrificing comfort. Made with recycled fabrics, the slim fit jean is designed to be a Circular denim™. This means existing resources are kept in use for as long as possible and then recycled when they have fulfilled their purpose. It features an innovative Hydro-less process that saves up to 95% more water than traditional methods. Full length. Rivetless to facilitate recycling. Flag label branding at coin pocket. Paper patch with logo at the back.
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Good denim
Circular Denim™
Our Circular Denim™ collection is made of re-spun post-consumer waste, which diverts considerable waste from landfills. Worn-out jeans are collected and shredded before being re-spun into new materials.
Hydro-less
The production of Hydro-less denim uses up to 95% less water, 50% fewer chemicals, and 79% less energy than standard methods.