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GROOM beard wash is a liquid shampoo that has been created especially for regular use on beard and face. It is gentler than regular shampoo, shower gel, and body soap, all of which will dry out and damage your beard. Its formula combines conditioning properties with a cooling, minty effect. Use as you would a regular shampoo: pour a small amount in your hands, lather up in beard and rinse thoroughly. Recommended for medium to large beards.