Fabrics Innovation
Material science
We believe clothes can only make a real statement when they are made from mindfully-sourced fabrics and materials. We set the standards high for our products to ensure durability, functionality and style without compromising the planet.
Circular denim™
Building better denim means following responsible practices every step of the way, from seed to harvest to manufacturing.
100% of our denim styles are designed to be easily recycled. This means we craft them using conscious materials, salvaged fibres, and zero rivets. Worn-out jeans that were destined for the landfill are collected and redirected to a fabric recycler where they are shredded and broken down over several steps until they’re reduced to fibres. Those salvaged fibres are then re-spun into new materials, reducing our footprint and giving your old jeans a new life.
Fabrics
Hemp
Grown without pesticides, hemp consumes 50% less water than cotton, is antimicrobial, and naturally blocks UV rays.
Kapok
Kapok is 5 times lighter than cotton, thermal resistant, and its production consumes far less water than cotton.
SeaCell™
Biodegradable high-tech fibres made from renewable raw materials found in seaweed and natural cellulose.
Recycled Cotton
Recycled industrial cotton sourced from discarded scraps.
Post-Consumer Recycled Cotton
Post-consumer recycled cotton sourced from discarded cotton garments and scraps.
Recycled Polyester
Made with recycled polyester sourced from discarded plastic bottles.
Recycled Nylon
Nylon made from recycled textile waste.
Recycled Wool
Wool made from recycled textile waste.
Non-Mulesed Merino Wool
Made from naturally sweat-wicking, breathable, odour-resistant (cruelty-free) Merino wool.
Yak Wool
Ethically sourced, naturally-dyed fibres from Himalayan yak. Yak is as soft as cashmere and warmer than Merino wool.
LENZING™ ECOVERO™ Viscose
LENZING™ ECOVERO™ Viscose fibers are derived from sustainable wood and pulp and generate 50% lower emissions than generic Viscose.
Seawool
Quality yarn made from recycled polyester and oyster shell composites.
Post Consumer Recycled Paper
Using post-consumer recycled paper helps eliminate the need for harvesting more virgin materials, diverts waste from the landfill, and creates demand for used paper, thereby closing the recycling loop.
Sugarcane Paper
Biodegradable paper made from bagasse, the fibrous residue that remains after sugarcane is crushed.
Global Organic Textile Standard (GOTS)
The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, backed up by independent certification of the entire textile supply chain.
Eco-Dyes- Aniline-Free
An innovative process that creates clean indigo dye without aniline impurities.
Garment care
Machine-Washable
The elevated luxury of a premium fabric without worrying about trips to the dry cleaner.
Machine-Washable Merino
Experience the softness of merino without worrying about trips to the dry cleaner.
Be Gentle With Me
This garment is made of fine materials that are delicate, so take special care.
Guppyfriend Washing Bag
The patented solution for filtering out the tiniest microfibers released from textiles during washing
