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Overview

The Hugo features a modern skinny fit, regular rise, and full-length legs. Fitted through the hips. Skinny from thigh to leg opening. Metal shank with recycled metal plating. Recycled paper patch at the back.



Circular denim™ designed to be easily recycled. Rivetless. Crafted with salvaged fibres and mindful production methods without compromising comfort and durability. Manufactured using an innovative Hydro-less process that saves up to 95% more water than traditional methods.

Good denim

Our entire denim collection is responsible and designed to be easily recycled. Made with conscious material and production methods, our denim uses 79% less energy, 50% fewer chemicals, and 95% less water to produce than traditional manufacturing techniques.

Circular Denim™

Our Circular Denim™ collection is made of re-spun post-consumer waste, which diverts considerable waste from landfills. Worn-out jeans are collected and shredded before being re-spun into new materials.

Hydro-less

The production of Hydro-less denim uses up to 95% less water, 50% fewer chemicals, and 79% less energy than standard methods.

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