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Overview

Retailored fit— We've redesigned this style to make the leg slightly skinnier.

The Hugo features a modern skinny fit, regular rise, and full-length legs. Fitted through the hips. Skinny from thigh to leg opening. Metal shank with recycled metal plating. Recycled paper patch at the back.

Circular denim™ designed to be easily recycled. Rivetless. Crafted with salvaged fibres and mindful production methods without compromising comfort and durability. Manufactured using an innovative Hydro-less process that saves up to 95% more water than traditional methods.

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Circular denim™

Our entire denim collection is 100% responsible and designed to be easily recycled.

The circular process

Circularity means that existing resources are kept in use for as long as possible and recycled once they have fulfilled their purpose.

All of our denim is designed using conscious materials, salvaged fibres, and zero rivets. Our Circular denim™ uses 79% less energy, 50% fewer chemicals, and 95% less water to produce than traditional manufacturing techniques.